Webinars

The Just Add German campaign kicked off the fall webinar series in September 2014. The webinars in the “Boost Your German Program” series present general advocacy strategies and introduce Goethe-Institut promotional materials; they also feature different guest speakers and focus on specific components of advocacy work, such as creating elevator pitches or devising strategies to reach specific target audiences. The webinars are live and free of charge, so participate in just one or all of them! If you have missed a webinar, you can download it (together with Power Point presentations) and view it at any time.

Take a look at the schedule and register here: http://www.justaddgerman.org/toolkit-for-teachers/webinars/

Past webinars:

Wednesday, February 25, 2015, 6–7 pm (ET)

Title: Introducing Deutschberater: Key Players in Your Support Network
Presenter: Petra Reuter, Central Agency for Schools Abroad.
Description: Deutschberater (German Language Advisors) from the German Central Agency for Schools Abroad (ZfA) and the Goethe-Institut are teachers’ key partners in matters of German program advocacy, teacher professional development, curriculum and instructional planning, and expanding teacher professional networks. The presenter, one of the nine Deutschberater in the US, will introduce the goals and tasks of the GLA network; outline strategies for cooperation between Deutschberater, teachers and schools administration; and share success stories of starting and growing German programs at schools. Followed by Q&A.

Wednesday, September 24, 2014, 6–7 pm (ET)

Title: Working with school administration on preserving and growing your German program: perspectives, challenges, best practices
Presenter: Roy Rabold, Principal, Whitewater High School, Atlanta, GA
Description: This is the second webinar that offers a school administrator’s perspective on the challenges and opportunities for preserving and growing a German program. The presenter will share arguments and strategies to convince the administration of the validity and viability of offering German as a FL and go over resources that are available for teachers to create a strong support for German within the school and the community. Followed by Q&A.

Tuesday, October 7, 2014, 6–7 pm (ET)

Title: Capturing their Attention: How to write an elevator pitch?
Presenter: Megan Brenn-White, The Brenn-White Group
Description: This highly interactive webinar will give participants the opportunity to practice crafting the perfect argument to take German. We’ll transform the pitch for different target audiences, focusing on the benefits to them as parents, administrators, or prospective students.

Wednesday, October 29, 2014, 6–7 pm (ET)

Title: Working with Students, Parents and Alumni to Promote your Program
Presenters: Megan Brenn-White, The Brenn-White Group and Olga Liamkina, Goethe-Institut New York
Description: Your German classes have natural champions who may view helping you grow your German program as a privilege. Take away practical tips about how to engage your network of advocates in both formal and informal ways, including how to provide incentives and training.

Wednesday, December 10, 2014, 6–7 pm (ET)

Title: Introducing Deutschberater: Key players in your support network
Presenter: Petra Reuter, Central Agency for Schools Abroad
Description: Deutschberater (German Language Advisors) from the German Central Agency for Schools Abroad (ZfA) and the Goethe-Institut are teachers’ key partners in matters of German program advocacy, teacher professional development, curriculum and instructional planning, and expanding teacher professional networks. The presenter, one of the nine Deutschberater in the US, will introduce the goals and tasks of the GLA network; outline strategies for cooperation between Deutchberater, teachers and schools administration; and share success stories of starting and growing German programs at schools. Followed by Q&A.

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